Sunday, 6 January 2013

Use this effective technique to stop those cravings...

You know how it is, you've been cutting back on unhealthy foods and alcohol for a couple of weeks or even months; clothes are feeling looser and the scale is going down. Then suddenly you get a strong craving to eat or drink something that is off plan even though you are not hungry. The following technique is from a book called 'Pause Button Therapy' by Dr Martin Shirran and I have tried it out a couple of times and it really works!

So before you go to the fridge/cupboard to reach for chocolate/crisps/wine or whatever is your particular foodie weakness STOP and imagine you are watching yourself on a film and press the PAUSE button. Then press FAST FORWARD and imagine how you will feel both physically and mentally after you have eaten/drunk whatever it is you are craving; frustrated, disappointed, further away from your weight loss goals, nauseous, headachey. Then press REWIND and imagine yourself walking away from the temptation and how you will feel then, calm, pleased with yourself, a little bit nearer to your goals, a boost for your self esteem, healthy. Now press PLAY again and get on with it, I think 9 times out of 10 you will choose the second scenario and can walk away.

Of course there are times when eating non supportive foods has its place, for example Xmas, birthdays, meals out and special occasions, this is part of the 80/20 rule that I advocate to ensure this lifestyle is sustainable long term. These are planned indulgences based around special events or weekends. However if you struggle on a day by day basis to stick to your weight loss plan then this technique is well worth trying.

The EatRealFood diet plan based on primal style eating will help cut the physiological cravings that happen when you eat a diet high in grains, sugars, starches and processed foods. If you can then tackle the psychological aspects of food cravings by having some effective techniques up your sleeve then you can't fail!

If you'd like more information about the EatRealFood diet plan just drop me a line on

Let me know by leaving me a comment if you find the technique above works for you (or  if it doesn't).

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